FC Barcelona Partners With Nokia India For Tiki Taka Campaign
Close on the heels of earlier partnership between Airtel and Manchester United, we now have FC Barcelona partnering Nokia India. The Indian football scene is surely getting warm and I for one would...
View ArticleDelightCircle, Smart Deal Aggregator [Review]
Review of mobile app DelightCircle, developed by Pipal Ventures. The app makes your shopping experience better by fetching you deals from the offline world determining your location along with some...
View ArticleTwist Of Taste On Fox Traveller is Back!
Yes, the show ‘Twist of Taste’ is back with Michelin star chef Vineet Bhatia as its Food Jockey. The show by Fox Traveller is in its second season starting on 28th of October and will be aired on the...
View ArticleTweet Analysis, A Mobile App That Analyses Tweets
A review of Tweet Analysis, a mobile app that analyses tweets of users and hashtags. “Excite” is a very small but powerful word for any social media marketer. While you’re in the social media marketing...
View ArticleGrab Your Helix From Timex And Waste Your Time
India has one of the largest population in the Gen Y (15-35 years) category and the number even surpasses the entire population of certain countries. It would be a no brainer to say that these are the...
View ArticleNowFloats, A Location Based App
Another week and we have yet another great mobile app being reviewed. NowFloats came across as the finalists in the Microsoft BizSparks contest and winning a grant $30,000. Touted as India’s very own...
View ArticleInstatown, See The World Through Filters
I know it would sound cliché but indeed ‘A photo is worth a thousand words’ and few technologists know this very well. Just look at the success of photo sharing apps and sites like Instagram and...
View ArticleSwitch Idea, Combines Power Of Social Media To Recruitment
A new kid is in the game and this time with a unique idea that combines the power of social media to recruitment. We are talking about ‘Switch Idea’ today developed by Niranjan Yadav, a 20 year old...
View ArticleGuns N’ Roses India Tour Engages Fans With #JoinGNR On Twitter
“Join G N’ R” the site proclaimed loudly and for a digital marketer there can’t be a better CTA than that. With my teenage years spent listening to some of the Guns N’ Roses numbers, it can’t be better...
View ArticleHockey India League On Facebook
Long before Cricket became our national passion we were known as a nation powerful in hockey. Not surprisingly, hockey is our national sport. But over the years, the popularity declined due to the...
View ArticleWhistleTalk, A Social Hiring App
With the economy hanging by a thin thread around the world and the job market getting leaner by the day, it came as a surprise when WhistleTalk got backing of about $400k (about Rs 2cr) from Hyderabad...
View ArticleKFC India Launches Curry Crunch With Currycature On Facebook
“Innovativeness Personified” – That would be my statement if someone asked me to give a brief about KFC’s recent Facebook campaign ‘Currycature’. The social media friendly food brand has launched a new...
View ArticleThe Tata Indica Vista D90 Engages Exclusively With BlogAdda Bloggers
If you’re an automobile freak and a blogger, this is one campaign that you should not be missing. Just for starters, Tata in association with BlogAdda is running a promotional campaign for their...
View Article5 Ways Brands Can Leverage Hashtags
Am sure you would have come across the recent news where a couple named their baby as ‘Hashtag‘. While we can debate endlessly about it, it’s apparent that hashtag have become very important part of...
View ArticleInkaar Explores On Social Media
Bollywood has moved beyond a couple dancing in the rain. Fresh minds are presenting an evolved Bollywood and with that movie marketing is breaking the old stereotypes too. The latest one to create a...
View ArticleHow SEO and Social Can Be Leveraged Together?
SEO is increasing being used in conjunction with Social and come 2014, we should see Social SEO becoming pretty big. Back in 2013, I had shared an infographic about SEO Trends for 2013 and one of the...
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